Marketing & Sales Leadership for Founders

I scaled Windmill
twenty times.
I can do it for you.

Founders hire me when they need senior marketing judgment and someone who will actually do the work.

Let's talk growth See what I do →
20x
Revenue growth at Windmill
Seed stage to profitable 8-figure brand
$250M+
P&L owned at P&G
Gain, Downy, Bounce — Canada
80%+
CAC reduction
Rebuilt acquisition strategy from scratch
85%
CAGR at Home Depot
eCommerce channel built and scaled
What growth looks like

Windmill — seed to
nationally distributed brand.

Year 1
National TV launched
Year 3
CAC down 80%+
Year 5
20x revenue
Profitable & distributed
What I do

The full stack,
or just what you need.

Every engagement led directly by me — not handed off to a junior team.

Creative Services
Creative that converts
You stop guessing why the creative isn't working.
Website design Ad creative Email systems Brand identity
Media Strategy & Buying
Media that compounds
Your acquisition cost goes down as the program matures.
Paid social Paid search TV & streaming Retail media
reach influence
Brand Building
Brand that earns attention
Your next campaign is easier to write because the positioning is already sharp.
Positioning Campaign concepting Launch strategy
CORE
Full-Funnel & GTM
Strategy that scales
You walk into your next board meeting knowing exactly what to do.
Growth roadmap Channel strategy Fractional CMO
Creator & Influencer Marketing

Creator programs that actually run like programs.

I build the system, not just the roster. Powered by Oya — the creator operations platform I founded.

Source & Vet
Brief & Agree
Review & Approve
Track Usage Rights
Measure Performance
Rebook
Deji Oduwole
Former CMO · Ex-P&G · Founder
Windmill
20x revenue · Seed to profitable 8-figures
P&G
$250M+ P&L · Gain, Downy, Bounce
Duke Fuqua
MBA · Partial academic scholarship

Four years as CMO of Windmill — seed to profitable, nationally distributed brand. CAC down 80%+. Email from $50K to seven figures. First national TV campaign built from a consumer insight nobody in the category had said out loud.

Before that, $250M+ in P&L at P&G across Gain, Downy, and Bounce. I've launched products, managed agencies, led multi-brand strategies, and reported to boards.

I work with a small number of founders at a time. If you want someone personally accountable for the work who will tell you what they actually think — let's talk.

Let's talk

What does
growth look like for you?

30 minutes. I'll tell you honestly what I see and whether I can help.

Book a call
No commitment. No pitch deck. Just a real conversation.